“I became ashamed of wearing leggings
or some unconvincing mixture of fabrics.
It was time to create something new!”
Climbing wear built with Art!
100% made in italy with passion and tradition.
Preserve the Rock!
A brand from another Planet!
READ THE STORY
Hi! I’m Mauro Calibani, former boulder world champion and founder of E9.
But mostly, climber and human.
In 1997 – in my early twenties – bouldering was entering its second life. Unaware of what would later develop into a great movement, me and a few privileged friends were living a “new morning” on the rocks. I would later call it “the birth of a new bouldering generation”. I was living my body to the fullest – submerging it in nature – completely aware of how lucky I was to do this. Me and my friends devoted every day to the destruction of a barrier earlier considered impossible. We tried new, unpredictable movements again and again and again to realise our dreams of new bouldering milestones. What was games became ever more serious as time went by. This was changing my point of view and my desire to be, so I started to be.
It was in the distant 1997 that I finally had the fortune to find Meschia and its beauty. Following my natural aptitude for bouldering I searched constantly to satisfy my desire for a suitable location. For a long time I found nothing, until I found Meschia – a mesmerising forest in the mid east of Italy. Meschia is filled to the brim with beautiful, challenging sandstone rock with a lifetime of potential.
CREATIVITY & STYLE
There is a major difference in motivation
between brands. Before E9 was founded there were older producers who understood the potential of the growing movement in terms of economic development. They behaved accordingly. Garments made by these companies that had nothing to do with creativity bored me.
I was fed up of promoting brands that produced everything – from technical garments to everyday clothes.
I became ashamed of wearing leggings or some unconvincing mixture of fabrics. It was time to create something new for people like me; people who lived and felt the energy of those special moments. I was studying gymnastics in Bologna and I was competing in some free climbing events when I began courageously to believe in my dreams. I decided to create something belonging to me.
BIRTH & REBIRTH
I began working on E9 in 1998. Differing completely from other producers, E9 was born from the dreams of a boy lost inside himself and the forests of Meschia. The brand grew as I grew – filled with creative energy and inspiration from the round and smooth forms of the sandstone rocks that I caressed every day.
E9 is art and creative style – made in the exact moment of bouldering’s rebirth – through the beauty of the Italian and European rock Mecca: Meschia. I found my motivation. I abandoned university. And E9 officially entered the market in 2000.
My awakening coincided with the interiorization of a British climbing style popularised through
the famous film “Hard Grit”.
The climber ascends the stone respecting it at the utmost; avoiding to pierce it with fixed bolts but protecting it by placing only removable tools.
It’s a more dangerous game where the psychological factor gets the upper hand. In case of a fall the climber can seriously hurt himself, or die. The higher the number the more difficult and dangerous the way. The maximum level achieved then was E9 with a shy E10 proposal. From that moment I became Mr. Enine (…wanna go climbing?).